The Starbucks Iced Shaken Hazelnut Oatmilk Espresso is being added to the brand's menu as a delicious, dairy-free option for consumers to try out this winter.
The coffee beverage is being added to the brand's permanent menu, and is made with Starbucks Blonde Espresso and hazelnut syrup shaken together. The drink is then topped with plant-based oat milk to give it a touch of creaminess without dairy. The beverage is thus cold, creamy and perfect for enjoying on its own or with a snack.
The Starbucks Iced Shaken Hazelnut Oatmilk Espresso drink is part of a larger movement towards cold cafe refreshments being offered during the winter season. This resounds to continued consumer interest in chilled beverages despite the weather, especially amongst Gen Z customers.
Image Credit: Starbucks
Why This Trend Is Growing
- Cold Cafe Refreshments in Winter
- Offering cold cafe refreshments during the winter season capitalizes on continued consumer interest in chilled beverages despite the weather.
- Dairy-free Coffee Options
- Introducing dairy-free coffee options like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso taps into the growing demand for plant-based alternatives among consumers.
- Gen Z Preference for Chilled Beverages
- Gen Z customers' preference for chilled beverages, as seen in their interest in the Starbucks Iced Shaken Hazelnut Oatmilk Espresso, highlights the need for innovative and refreshing drinks in the market.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can cater to consumer demand for cold cafe refreshments during the winter season by offering innovative and delicious options like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso.
- Plant-based Milk Industry
- The plant-based milk industry can seize the opportunity presented by the growing demand for dairy-free coffee options, such as the Starbucks Iced Shaken Hazelnut Oatmilk Espresso, by expanding their product offerings and reaching a wider customer base.
- Hospitality Industry
- The hospitality industry can leverage the Gen Z preference for chilled beverages by incorporating unique and refreshing drinks like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso into their menus, attracting younger customers and enhancing their overall dining experience.
