Several fan-favorite Starbucks holiday beverages are back on the menu for the 2025 festive season, as well as fresh additions like the creamy, decadent Hazelnut Praline Mille-Feuille Oatmilk Latte.
Available as an iced, hot or blended beverage, the Hazelnut Praline Mille-Feuille Oatmilk Latte is touted as "the new flavor of the season" and a "drinkable holiday dessert." This festively flavored creation builds on a base of Starbucks Espresso Roast or Frappuccino Roast coffee with nutty hazelnut praline, smooth oat milk and a sprinkling of flaky mille-feuille.
With the rise of Dubai chocolate treats featuring crispy knafeh or kataifi, this decadent holiday beverage similarly plays with texture, incorporating a beloved classic, multi-layered French puff pastry.
What Makes This Trend Stand Out
- Textural Beverages
- Incorporating varied textures into beverages, such as the flaky mille-feuille in Starbucks' new latte, elevates the sensory experience beyond traditional drinks.
- Dessert-inspired Drinks
- Crafting beverages that mimic popular desserts allows brands to offer familiar yet innovative flavor profiles, tapping into consumer nostalgia and indulgence.
- Plant-based Milk Innovation
- Using oat milk as a base for festive drinks addresses the growing demand for plant-based alternatives, providing a creamy texture that complements rich flavors like hazelnut praline.
Sectors Adopting This
- Specialty Coffee Industry
- The introduction of gourmet, dessert-like coffee beverages highlights opportunities for increased product differentiation and consumer engagement in the specialty coffee market.
- Plant-based Food and Beverage
- An increasing array of plant-based milk options in premium coffee beverages fosters growth within the plant-based food sector and supports sustainability goals.
- Confectionery Integration in Beverage
- Innovating with confectionery elements in drinks, such as by featuring the flaky texture of mille-feuille, opens pathways for cross-industry product development between beverage and confectionery markets.
