Fall Cafe Beverage Collections

Starbucks is Bringing Back the PSL Alongside New Oatmilk Cortado

The Pecan Oatmilk Cortado is a new espresso-forward seasonal beverage to be introduced by Starbucks on August 26, 2025. It combines equal parts Blonde Espresso, steamed oat milk, and pecan-flavored syrup, finished with a light dusting of spiced sugar. Designed for minimalist sipping, the drink highlights a nut-forward profile that evokes the aroma and warmth of freshly baked pecan pie while adhering to traditional cortado proportions.

This almond-free offering reflects Starbucks’s broader strategy to emphasize plant-based indulgences and simplify its seasonal lineup. By doubling down on oat milk–based creations alongside products like the Pecan Crunch Oatmilk Latte and new non-dairy creamers, the chain aims to meet growing consumer demand for dairy-free options and reinforce its role as a leader in autumn flavor innovation and retail packaged goods.

Image Credit: Starbucks

Rise of Nut-forward Beverages
New seasonal beverages are leveraging nut flavors, offering an innovative twist on traditional drinks and enhancing the sensory appeal of autumn-inspired offerings.
Expansion of Plant-based Indulgences
With an emphasis on oat milk and dairy-free products, Starbucks is catering to the increasing demand for plant-based options, paving the way for sustainable growth in the beverage sector.
Simplification of Seasonal Lineups
Streamlining seasonal menus with minimalist recipes allows brands to efficiently meet consumer preferences while reducing complexity in product offerings.

Industries Being Reshaped

Beverage Industry
The incorporation of oat milk and nut flavors in beverages is driving diversification and innovation opportunities in the rapidly evolving non-dairy segment.
Plant-based Foods Market
Sustained growth in plant-based offerings highlights the potential for development within the vegan and lactose-intolerant consumer market.
Retail Coffee Chains
Adapting seasonal offerings to include simplified, oat milk-based options showcases potential for enhanced consumer engagement and brand loyalty.
SCORE
7.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 88%
Freshness 53%