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Spiced Pumpkin Martinis

The Pumpkin Spice Espresso Martini is an Exclusive Starbucks Reserve Treat

— August 24, 2023 — Lifestyle
Pumpkin spice season is just around the corner and for the first time ever, Starbucks Reserve locations in the United States will be serving the Starbucks Reserve Pumpkin Spice Latte, plus a full fall menu that includes the new Pumpkin Spice Whiskey Barrel-Aged Iced Latte and Pumpkin Spice Espresso Martini. The latter is a festive treat with hints of spice that offer a new experience for fans of coffee, pumpkin spice and a splash of alcohol.

To accompany the quintessential seasonal lineup, Starbucks Reserve will also be introducing new artisanal Princi bakery items such as a Pumpkin Maritozzo and Pumpkin Spice Cake.

Consumers' enthusiasm for savoring pumpkin spice flavors in creative ways reaches a peak during fall, and in celebration of its 20th anniversary, Starbucks is catering to this eagerness with new and enticing pumpkin spice creations.
Trend Themes
1. Pumpkin Spice Season - As pumpkin spice season approaches, Starbucks Reserve is introducing new and enticing pumpkin spice creations.
2. Fall Menu - Starbucks Reserve is launching a full fall menu featuring pumpkin spice-inspired beverages like Pumpkin Spice Whiskey Barrel-Aged Iced Latte and Pumpkin Spice Espresso Martini.
3. Savoring Pumpkin Spice - Consumers' enthusiasm for savoring pumpkin spice flavors in creative ways reaches a peak during fall, leading to the introduction of new artisanal bakery items like Pumpkin Maritozzo and Pumpkin Spice Cake by Starbucks Reserve.
Industry Implications
1. Coffee and Specialty Beverages - Starbucks Reserve's introduction of pumpkin spice-inspired beverages like Pumpkin Spice Whiskey Barrel-Aged Iced Latte and Pumpkin Spice Espresso Martini taps into consumers' demand for unique and seasonal coffee experiences.
2. Bakery and Confectionery - Starbucks Reserve's new artisanal bakery items like Pumpkin Maritozzo and Pumpkin Spice Cake cater to consumers' desire for pumpkin spice flavors in bakery products during fall.
3. Alcoholic Beverages - The launch of Pumpkin Spice Whiskey Barrel-Aged Iced Latte and Pumpkin Spice Espresso Martini by Starbucks Reserve offers consumers a festive and innovative alcoholic twist with their beloved pumpkin spice flavor.
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