Juicy Blended Watermelon Refreshments

The Starbucks Japan Gaburi Suika Frappuccino is Extra-Fruity

The Starbucks Japan Gaburi Suika Frappuccino is a new refreshment arriving at participating locations to provide patrons with a delicious way to beat the heat this summertime. The drink puts juicy watermelon flavor in the spotlight, but also pairs it with passionfruit, dragonfruit and kiwi to round out the sweetness for an extra-fruity profile. The drink is mixed with the kiwi in the base and the bright red watermelon mix in the upper section to create a visual representation of the namesake fruit.

The Starbucks Japan Gaburi Suika Frappuccino is finished with watermelon salt to pay homage to the Japanese tradition of giving watermelon a sprinkle of salt to enhance overall sweetness. The drink comes only in a tall size option, which is priced at 678 yen (~$4.75).

Fruity Refreshments
The Starbucks Japan Gaburi Suika Frappuccino offers a delightful twist on traditional beverages by showcasing a blend of watermelon, passionfruit, dragonfruit, and kiwi flavors.
Visual Representation
By combining the kiwi and watermelon mix in distinct layers, the Starbucks Japan Gaburi Suika Frappuccino provides a visually appealing representation of the watermelon fruit.
Japanese Tradition
Paying homage to Japanese customs, the Starbucks Japan Gaburi Suika Frappuccino adds a touch of watermelon salt to enhance its overall sweetness.

Who This Affects Most

Beverage
The beverage industry can explore innovative flavor combinations to create unique and refreshing drink options like the Starbucks Japan Gaburi Suika Frappuccino.
Hospitality
The hospitality industry can leverage visually appealing drinks, such as the layered Starbucks Japan Gaburi Suika Frappuccino, to enhance customer experiences.
Food
The food industry can incorporate Japanese traditions, like adding watermelon salt, to elevate the sweetness in their products, inspired by the Starbucks Japan Gaburi Suika Frappuccino.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 88%
Freshness 19%