Starbucks Japan's Matcha & Crushed Almond Milk Tea Latte is a special summer drink that can only be found at Starbucks Tea & Cafe locations in Japan, which specialize in the creation of tea products. This season, Starbucks Japan is encouraging customers to try the colorful tea latte as a float with a scoop of vanilla ice cream, so that the layers of vibrant green matcha and almond milk come together in a fun way with every sip.
This fragrant and colorful summertime beverage features a slightly sweetened shot of matcha, plus an icy almond milk base, white mocha-flavored syrup and crushed whole almonds for texture.
For those who are a fan of enjoying the float, select locations are also serving other tea lattes and tea Frappuccinos as floats.
What's Driving This Trend
- Tea-based Floats
- Opportunity for innovative tea shops and cafes to create unique and refreshing tea-based floats by combining different flavors and ingredients.
- Matcha Innovation
- Chance for beverage companies to explore new ways of incorporating matcha into their products, such as matcha-infused milkshakes or matcha-flavored desserts.
- Specialized Tea Products
- Potential for tea-focused businesses to develop and market specialized tea products, such as unique tea blends or tea-infused snacks.
Who This Affects Most
- Tea Shop/cafe Industry
- Disruptive innovation opportunity to introduce inventive tea-based floats and attract customers looking for refreshing and unique beverage options.
- Beverage Industry
- Opportunity for companies to capitalize on the popularity of matcha by incorporating it into various beverage offerings and appealing to the growing demand for innovative flavors.
- Food Industry
- Chance for food companies to explore innovative ways of incorporating tea flavors and products into desserts and snacks, catering to health-conscious consumers seeking new and exciting food options.
