This summer, The Coffee Bean & Tea Leaf will be serving up a refreshing Iced Mango Matcha Latte for a limited time. This colorful, multi-layered drink features mango syrup and milk (or plant-based milk) for a drink that's as delightful as it is colorful. Notably, this drink uses pure matcha sourced from Shizuoka, Japan, a region that's known for producing the finest Japanese green tea.
Recognizing its customers' love of high-quality matcha, The Coffee Bean & Tea Leaf is also adding a Matcha Cookies & Cream Ice Blended drink to its summer lineup. These limited-time drinks speak to consumers' thirst for hybrid matcha beverages that pair authentic, earthy matcha with unique ingredients for complementary or contrasting experiences with flavor.
What Makes This Trend Stand Out
- Mango-matcha Beverages
- Opportunity to experiment with more creative hybrid beverage options.
- Plant-based Milk
- Opportunity to develop and market more plant-based milk options for health-conscious consumers.
- Limited-time Offerings
- Opportunity to create excitement and drive sales with limited-time, seasonal beverage options.
Sectors Adopting This
- Beverage Industry
- Introduce new beverage options to cater more to customers looking for healthier and unique drink options.
- Plant-based Industry
- Opportunity to develop and market more plant-based milk options for health-conscious consumers.
- Hospitality Industry
- Introduce seasonal and limited-time beverage options to create new experiences and attract more customers.
