Chamberlain Coffee Launches a Mango and Vanilla Matcha Powder
Niko Pajkovic — August 11, 2022 — Lifestyle
References: chamberlaincoffee & bevnet
Chamberlain Coffee, a leading coffee brand founded by Emma Chamberlain, has announced the launch of two matcha powders: one Mango and one Vanilla variation.
Similar to the brand's other popular matcha products, the new powders will be made of organic A-Grade matcha made from 100% organic Japanese green tea. In addition, they too will be made without the use of GMOs and will be both gluten-free and vegan.
“At Chamberlain Coffee, our goal is to continuously innovate, and create new and exciting products that appeal to our loyal consumer base. While these new flavored matcha recipes were designed with our community in mind, we hope to reach new audiences and convert even more people into regular Matcha drinkers,” said Chamberlain Coffee CEO Christopher Gallant.
Image Credit: Chamberlain Coffee
Similar to the brand's other popular matcha products, the new powders will be made of organic A-Grade matcha made from 100% organic Japanese green tea. In addition, they too will be made without the use of GMOs and will be both gluten-free and vegan.
“At Chamberlain Coffee, our goal is to continuously innovate, and create new and exciting products that appeal to our loyal consumer base. While these new flavored matcha recipes were designed with our community in mind, we hope to reach new audiences and convert even more people into regular Matcha drinkers,” said Chamberlain Coffee CEO Christopher Gallant.
Image Credit: Chamberlain Coffee
Trend Themes
1. Flavored Matcha Powders - Opportunity for other beverage brands to create their own line of unique flavored matcha powders to appeal to a new customer base.
2. Organic and Gmo-free Products - Opportunity for food and beverage industries to offer organic and GMO-free products to appeal to a growing health-conscious consumer base.
3. Celebrity-endorsed Products - Opportunity for other celebrities to endorse a new product line to reach a wider audience and gain more exposure.
Industry Implications
1. Beverage - Opportunity for beverage companies to create new product lines and flavors that cater to a growing interest in organic, GMO-free, and flavor-infused drinks.
2. Food - Opportunity for the food industry to expand their offerings with more organic and GMO-free products that appeal to health-conscious consumers.
3. Marketing - Opportunity for marketing agencies to work with celebrities and start-ups to create effective influencer marketing campaigns and product endorsements.
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