Chamberlain Coffee, the coffee brand launched by social media influencer and TikTok star Emma Chamberlain, recently joined forces with beverage brand Swoon to launch Matcha Lemonade. The new drink features Swoon’s monk fruit-sweetened lemonade and earthy Matcha for a refreshing taste.
Matcha Lemonade came to fruition after Emma Chamberlain found the brand’s original pink lemonade in her local Erewhon and fell in love with the not-too-sweet lemonade Swoon creates with monk fruit. The beverage boasts 70mg of caffeine and is sweetened with high-quality organic monk fruit.
The new Swoon Matcha Lemonade is sold in a 12 oz can on Amazon, ChamberlainCoffee.com and TasteSwoon.com for $3.49 a can. Fans can also find the beverage at GoPuff in LA, NY, Chicago, Erewhon, Mother’s Market, Foxtrot, Fresh Time Market, and more.
Why This Trend Is Growing
- Monk-fruit-sweetened Beverages
- There is an opportunity for innovation in the production of more monk-fruit-sweetened beverages like Swoon’s lemonade to cater to consumers who want to reduce their sugar intake.
- Collaborations Between Influencers and Beverage Brands
- Influencers can partner with beverage brands to launch new products, leveraging their platforms and fan bases to market the product.
- Matcha-flavored Beverages
- There is potential for innovation in the development of new matcha-flavored beverage recipes that appeal to consumers seeking healthier beverage options.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can explore using alternative sweeteners like monk fruit and collaborating with influencers to launch new and exciting products like Swoon's Matcha Lemonade.
- Health Food and Beverage Industry
- The health food and beverage industry can capitalize on the growing interest in matcha as a healthy ingredient and create more matcha-based beverages that cater to health-conscious consumers.
- E-commerce Industry
- With the growth of e-commerce, there is an opportunity for online retailers to capitalize on the popularity of products like Swoon’s Matcha Lemonade and expand their product offerings.
