The convenience store is traditionally the spot to pick up candy bars and chips, but the Nature Valley price-marked pack has been unveiled as a new option to provide to shoppers in the UK. The two for £1 packs come in two flavors including Crunchy Oats & Honey and Crunchy Canadian Maple Syrup, which are both being launched from Booker, SHS and Co-op. The product helps to bolster the number of better-for-you snack varieties that consumers have to choose from when seeking out a quick, flavorful bite to eat.
Marketing Manager at General Mills Roisin Witort commented on the new Nature Valley price-marked pack saying, "As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new price-marked offer. It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”