This Nature Valley Price-Marked Pack is Rolling Out in the UK
Michael Hemsworth — November 10, 2021 — Marketing
References: naturevalley & talkingretail
The convenience store is traditionally the spot to pick up candy bars and chips, but the Nature Valley price-marked pack has been unveiled as a new option to provide to shoppers in the UK. The two for £1 packs come in two flavors including Crunchy Oats & Honey and Crunchy Canadian Maple Syrup, which are both being launched from Booker, SHS and Co-op. The product helps to bolster the number of better-for-you snack varieties that consumers have to choose from when seeking out a quick, flavorful bite to eat.
Marketing Manager at General Mills Roisin Witort commented on the new Nature Valley price-marked pack saying, "As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new price-marked offer. It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”
Marketing Manager at General Mills Roisin Witort commented on the new Nature Valley price-marked pack saying, "As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new price-marked offer. It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”
Trend Themes
1. Convenience Store Health Snacks - Convenience stores are offering healthier snack options to attract health-conscious consumers, creating an opportunity to introduce more products in the category.
2. Price-marked Packaging - Price-marked packaging is becoming popular among snack brands and convenience stores because it appeals to price-sensitive consumers and would be an innovative approach to marketing and sales.
3. Quick Breakfast Snacks - Breakfast snacks are gaining popularity as a convenient option for on-the-go consumers and businesses can capitalize on this trend by introducing more breakfast snack options in the market.
Industry Implications
1. Convenience Store Retail - Convenience store retailers can benefit from introducing more healthy snack options for health-conscious consumers, as well as price-marked packaging to attract price-sensitive consumers.
2. Snack Food & Beverage - The snack food & beverage industry can introduce new products tailored to the quick breakfast snack trend, as well as price-marked packaging to appeal to a broader consumer base.
3. Marketing & Advertising - Innovative marketing and advertising strategies such as price-marked packaging can boost sales and engage more consumers, particularly in the convenience store and snack industries.
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