The Nature Valley Full Mix bars are a new offering from General Mills that are arriving in the UK market to satisfy increasing consumer demand for convenient food options that are achieved with minimal processing. The snack bars come in two flavor options including Peanut Butter & Cranberry and Peanut Butter & Raspberry, which are both characterized by their high level of fiber and protein content. The bars offer a range of textures to enjoy including creamy, crunchy and chewy to satisfy a range of preferences.
Marketing Manager for Snacking at General Mills Roisin Witort spoke on the new Nature Valley Full Mix bars saying, "Here at Nature Valley, we’re all about identifying and satisfying unmet consumer needs and we really believe this innovation will hit the nail on the head with consumers looking for a truly indulgent, yet wholesome snack with a full variety of tastes and textures in one bar. Nature Valley Full Mix is perfect for anyone looking for low processed food with real ingredients they can see and trust, with our market research showing that 69% of shoppers would buy again.”