Tokyo's Food Supply Provides Safe Access to Fruits and Vegetables
Laura McQuarrie — April 13, 2020 — Business
References: japantimes.co.jp
Food Supply is a fruit and vegetable wholesaler in Tokyo and it is adopting a drive-thru system to make sure people can access fresh produce and do so safely and from a distance. Food Supply ordinarily works with restaurants but since a large percentage of its clients have been forced to temporarily close their businesses, the wholesaler is now working directly with consumers to minimize food waste.
The drive-thru greengrocer system invites people to park their vehicle in a designated space so that the trunk of their car can be loaded with a five-kilogram bag of mixed fruits and vegetables, plus domestically produced rice. Like a traditional drive-thru, customers are able to pay for the goods without having to leave the vehicle.
Image Credit: Getty Images
The drive-thru greengrocer system invites people to park their vehicle in a designated space so that the trunk of their car can be loaded with a five-kilogram bag of mixed fruits and vegetables, plus domestically produced rice. Like a traditional drive-thru, customers are able to pay for the goods without having to leave the vehicle.
Image Credit: Getty Images
Trend Themes
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Drive-thru Greengrocers — Opportunity for businesses to adopt contactless drive-thru systems for selling fresh produce and minimizing food waste.
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Direct-to-consumer Sales — Scenarios where wholesalers are forced to work with consumers directly are creating opportunities for new business models.
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Safe Food Access — Investments in innovative food distribution systems to ensure safe access to fresh produce amid the pandemic.
Industry Implications
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Wholesale — Wholesalers can explore new avenues such as direct-to-consumer sales to adapt to changing market conditions.
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Food Distribution — Adoption of drive-thru greengrocer systems can revolutionize the way consumers access fresh produce from the comfort of their vehicles.
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Restaurant — Restaurants can explore partnerships with wholesalers like Food Supply to minimize food waste and continue serving customers during temporary closures.
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