Food Supply is a fruit and vegetable wholesaler in Tokyo and it is adopting a drive-thru system to make sure people can access fresh produce and do so safely and from a distance. Food Supply ordinarily works with restaurants but since a large percentage of its clients have been forced to temporarily close their businesses, the wholesaler is now working directly with consumers to minimize food waste.
The drive-thru greengrocer system invites people to park their vehicle in a designated space so that the trunk of their car can be loaded with a five-kilogram bag of mixed fruits and vegetables, plus domestically produced rice. Like a traditional drive-thru, customers are able to pay for the goods without having to leave the vehicle.
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What Makes This Trend Stand Out
- Drive-thru Greengrocers
- Opportunity for businesses to adopt contactless drive-thru systems for selling fresh produce and minimizing food waste.
- Direct-to-consumer Sales
- Scenarios where wholesalers are forced to work with consumers directly are creating opportunities for new business models.
- Safe Food Access
- Investments in innovative food distribution systems to ensure safe access to fresh produce amid the pandemic.
Sectors Adopting This
- Wholesale
- Wholesalers can explore new avenues such as direct-to-consumer sales to adapt to changing market conditions.
- Food Distribution
- Adoption of drive-thru greengrocer systems can revolutionize the way consumers access fresh produce from the comfort of their vehicles.
- Restaurant
- Restaurants can explore partnerships with wholesalers like Food Supply to minimize food waste and continue serving customers during temporary closures.
