Three Wishes recently launched its high protein, low sugar, grain-free breakfast cereals that reinvent favorite childhood flavors with clean ingredients and its co-founders developed a creative way to share their product with the community by turing their driveway into a drive-thru sampling station. Ian and Margaret Wishingrad made use of their U-shaped driveway as an alternative to in-store demos, which can no longer take place due to current health and safety measures and retail store closures.
To share the Three Wishes brand, the couple marketed their drive-thru sampling station on the street and on social media, resulting in a consistent stream of cars filled with people eager to try the clean-ingredient cereals.
Image Credit: Three Wishes
Why This Trend Is Growing
- Drive-thru Sampling Stations
- The concept of drive-thru sampling stations can be applied to various industries, from food to cosmetics, in order to adapt to current health and safety measures and reach out to customers.
- Alternative In-store Demos
- Alternative in-store demos, such as drive-thru sampling stations or virtual reality experiences, can be a disruptive innovation opportunity for brands to engage with customers in a new and creative way.
- Marketing Through Social Media
- Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be an effective way to attract new customers.
Industries Being Reshaped
- Food
- Drive-thru sampling stations can be implemented by food brands as a way to promote their products and adapt to current health and safety measures.
- Cosmetics
- Alternative in-store demos, such as virtual reality experiences, can provide customers a way to try out cosmetics products without physical contact and can be a disruptive innovation opportunity for the industry.
- Marketing & Advertising
- Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be a disruptive innovation opportunity for the marketing and advertising industry.
