Swish is Revolutionizing How Consumers Try New Products
Laura McQuarrie — October 1, 2025 — Tech
References: swishbx & businesswire
With the help of proprietary AI, Swish is transforming the traditional sampling experience by seamlessly integrating full-size, in-stock CPG products into customers' regular grocery shopping. “Ultimately, brands want customers to try and then buy their products,” said Adam Stave, CEO and co-founder of Swish, “Demos and mailers are expensive and hard to measure, while digital media continues to fall short. Swish treats the product itself as media—placed directly into baskets, at the right time, for the right people."
Getting consumers to discover, try, and ultimately buy a product is a major challenge, with the "try" stage often being the hardest to overcome, so Swish is appealing to a new generation of brands and retailers with a personalized, data-driven strategy. Swish’s AI engine targets households that are most likely to convert, and adds sample products to their first-party (pickup or delivery) grocery orders.
Getting consumers to discover, try, and ultimately buy a product is a major challenge, with the "try" stage often being the hardest to overcome, so Swish is appealing to a new generation of brands and retailers with a personalized, data-driven strategy. Swish’s AI engine targets households that are most likely to convert, and adds sample products to their first-party (pickup or delivery) grocery orders.
Trend Themes
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AI-infused Smart Sampling — The integration of AI in product sampling processes offers personalized and strategic approaches to reach high-potential consumers.
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Data-driven Consumer Targeting — Leveraging proprietary data to identify and convert optimal candidates for sampling marks a shift towards more efficient marketing strategies.
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Product-as-media Marketing — Positioning the product itself as the medium in marketing campaigns disrupts conventional advertising methods and enhances consumer engagement.
Industry Implications
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Consumer Packaged Goods (CPG) — The CPG industry is experiencing a transformation with AI-driven sampling strategies that optimize product placement in consumer shopping experiences.
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Retail Technology — Retail technology is being reshaped by the adoption of AI-driven personalization tools that enhance customer interactions and improve conversion rates.
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Digital Marketing — Digital marketing is evolving as AI-driven targeting methods create more effective and measureable campaigns, moving beyond traditional media platforms.
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