Visa Intelligent Commerce Supports Shoppers with the Power of AI
Michael Hemsworth — May 2, 2025 — Tech
References: visa & retailtimes
Visa Intelligent Commerce has been announced by the credit card commerce brand as a new initiative that harnesses the power of artificial intelligence (AI) to help shoppers access a wide range of products in an automated manner.
The AI assistants will work by finding, shopping and buying items for consumers that are based on their preferences for an even more seamless shopping experience. The technology builds off the brand's more than 30 years of expertise when it comes to AI and machine learning, and will usher in a new era of shopping experiences for consumers to enjoy.
Chief Product and Strategy Officer Jack Forestell spoke on the Visa Intelligent Commerce saying, "Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce. Now, with Visa Intelligent Commerce, AI agents can find, shop and buy for consumers based on their pre-selected preferences. Each consumer sets the limits, and Visa helps manage the rest.”
The AI assistants will work by finding, shopping and buying items for consumers that are based on their preferences for an even more seamless shopping experience. The technology builds off the brand's more than 30 years of expertise when it comes to AI and machine learning, and will usher in a new era of shopping experiences for consumers to enjoy.
Chief Product and Strategy Officer Jack Forestell spoke on the Visa Intelligent Commerce saying, "Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce. Now, with Visa Intelligent Commerce, AI agents can find, shop and buy for consumers based on their pre-selected preferences. Each consumer sets the limits, and Visa helps manage the rest.”
Trend Themes
1. AI-powered Shopping - The integration of AI to perform end-to-end shopping tasks marks a shift towards more personalized and efficient consumer experiences.
2. Seamless Consumer Experiences - Automation in retail driven by intelligent systems offers a frictionless shopping journey tailored to individual preferences.
3. Automated Product Discovery - AI systems that discover and recommend products transform traditional shopping patterns by enhancing consumer access to diverse product selections.
Industry Implications
1. E-commerce - The incorporation of AI-driven shopping assistants modernizes e-commerce platforms by increasing personalization and efficiency for digital consumers.
2. Artificial Intelligence - AI's role in transforming retail through autonomous shopping agents highlights its expansive potential to revolutionize customer interactions.
3. Retail Tech - Technological innovations in the retail sector, particularly through AI, introduce new paradigms of consumer engagement and convenience.
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