The COVID-19 pandemic has impacted every industry imaginable, tasking retail brands with finding new ways to creatively connect with its consumers during these uncertain times -- Nike's 7 Day Yoga Asana Challenge was designed as a direct response to this, encouraging consumers to stay mentally and physically healthy, while aligning the brand with that of care and comfort.
For this challenge, Nike partnered with the Hong Kong-based illustrator Little Thunder, who illustrated a yogi preforming seven different yoga poses -- one for each day of the week. The poses include 'Warrior One,' 'Half Lotus,' 'Reverse Warrior,' 'Cobra,' 'Dancer Pose,' 'Kapyasana' and 'Goddess Pose.' Consumers are encouraged to join in on the challenge online, using the hashtags #everybodyisayogabody and #nikeyoga.
Image Credit: Little Thunder