Ahead of the summer, Longchamp Paris has released a variety of colorful sneakers that take cues from the chunky 90s styles that saw a recent resurgence in popularity.
Dubbed 'Freeminders,' the silhouettes are characterized by clean lines and unique material pairings, with the different textures complementing one another. The uppers of each style feature one dominant color, but each model comes along with an array of complementary tones that help them to pop. While there's a variety of bold colorways to choose from, including a bright teal and fuchsia, the brand also offers a more subdued option for easier pairing, which combines hues of black and brown.
The different Freeminders colorways are currently available from Longchamp Paris' web store.
Image Credit: Longchamp Paris
What's Driving This Trend
- Colorful Chunky Sneakers
- Opportunity for footwear brands to create vibrant and unique mixed-media build sneakers that take cues from 90s styles
- Clean-lined Silhouettes
- Opportunity for fashion brands to experiment with clean-lined silhouettes that bring together unique material pairings
- Complementary Tones
- Opportunity for brands to incorporate complementary tones to help sneakers stand out and appeal to style-conscious consumers
Who This Affects Most
- Footwear
- Footwear brands can adopt the trend of colorful chunky sneakers and experiment with material pairings to create new product lines that attract customers
- Fashion
- Fashion brands can adopt the trend of clean-lined silhouettes and experiment with unique material pairings to create new product lines that reflect evolving fashion trends
- Retail
- Retailers can adopt the trend of complementary tones in their product offerings, helping customers to stand out and providing them with more colorful and trendy options
