The Angelic Bakehouse 'Loaf You' campaign is a new initiative being run by the brand to help pitch in during the COVID-19 pandemic and provide those in need with support. The initiative will see the brand donating up to 20,000 loaves of its high-quality bread to Feeding America organizations across Wisconsin for each loaf of bread that's purchased for donation by consumers. This will help provide essential food for families who are in need of support.
Founder and CEO of Angelic Bakehouse Jenny Marino spoke on the Angelic Bakehouse 'Loaf You' campaign saying, "As the impact of the coronavirus grew, we quickly identified the need to support local organizations with donations of our bread. From there, we knew we could drive an even bigger impact and are excited to launch the Loaf You donation program. This continues our commitment to providing nourishing food to those who need it most while also providing a conduit for our community to join us in giving back, as we are all truly in this together.”