In the spirit of sharing good food and good deeds this holiday season, California Milk Advisory Board (CMAB) collaborated with cheese shop Lady & Larder and cheese expert Jessica Lawrenz to present the California Cheese Wreath Kit. This edible wreath shows off a selection of Real California cheeses, dried fruit, nuts, crackers and other items, and with each kit ordered, a donation of $20 will be made to Feeding America in support of families in need.
These cheese wreaths are centerpieces, and edible decorations and the process of putting them together provides a crafting activity that the whole family can enjoy.
This initiative feeds into the #CADAIRY4GOOD initiative from CMAB to support families in need and provide access to dairy foods.
What's Driving This Trend
- Edible Decorations
- The trend of using edible decorations for the holiday season can be capitalized upon by creating unique food-based centerpieces that also serve as charitable contributions.
- Charitable Food Kits
- The trend of creating and selling food kits that have a charitable component can be capitalized upon by partnering with brands that follow the same ethos.
- Crafty Kitchen Activities
- The trend of creating kitchen activities that strengthen bonds between family members can be capitalized upon by developing unique food crafts that encourage creativity while supporting local communities.
Who This Affects Most
- Food Retail
- Food retailers can capitalize on the trend of creating charitable food kits by collaborating with local non-profits and food brands to provide high-quality food kits to customers who are eager to give back.
- Charitable Organizations
- Charitable organizations can capitalize on the trend of creating crafty kitchen activities by partnering with food companies to develop unique, engaging food crafts that raise awareness for their cause.
- Food Manufacturing
- Food manufacturers can capitalize on the trend of edible decorations by developing and creating unique, food-based centerpieces that cater to the holiday season.
