The May 2020 social good category presents a collection of initiatives, most of which have been launch as part of ongoing relief efforts to mitigate the consequences of the COVID-19 pandemic. It also showcases how creative consumers and brands are when it comes to charitable initiatives during unique and disruptive environments.
While a lot of the examples in the May 2020 social good category are examples of donations, there is something to be said about the unique ways in which consumers are connecting during this crisis. As an all-in-one crowdfunding platform, Supportful is perhaps one of the best examples of this. Not only has the company curated a pandemic-specific relief page, but it also encourages acts of support either through donations or simple gestures of appreciations—from specialized care packages to virtual check-ins and tip jars.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
