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Top 65 Social Good Trends in May

From Virtual Tip Jars to Inclusive Tech Campaigns

— June 3, 2020 — Lifestyle
The May 2020 social good category presents a collection of initiatives, most of which have been launch as part of ongoing relief efforts to mitigate the consequences of the COVID-19 pandemic. It also showcases how creative consumers and brands are when it comes to charitable initiatives during unique and disruptive environments.

While a lot of the examples in the May 2020 social good category are examples of donations, there is something to be said about the unique ways in which consumers are connecting during this crisis. As an all-in-one crowdfunding platform, Supportful is perhaps one of the best examples of this. Not only has the company curated a pandemic-specific relief page, but it also encourages acts of support either through donations or simple gestures of appreciations—from specialized care packages to virtual check-ins and tip jars.
7.5
Score
Popularity
Activity
Freshness
65
Complimentary Telecom Call Promotions
Complimentary Telecom Call Promotions
Tesco Mobile is Offering Free Evening and Weekend Calls
<
64
Charitable Remote Concert Broadcasts
Charitable Remote Concert Broadcasts
Jersey 4 Jersey Raises Money to Aid the Impacts of COVID-19
<
63
Family Focused Donations
Family Focused Donations
Pantene is Giving $600,000 to Feeding America and Food Banks Canada
<
62
Charitable Tourism Events
Charitable Tourism Events
The Jamaican Tourism Industry Launch Relief Efforts for the Country
<
61
Pandemic Antibodies Blood Donations
Pandemic Antibodies Blood Donations
Survivor Corps Connects COVID-19 Survivors to Blood Banks
<
60
Charitable Pandemic-Related Initiatives
Charitable Pandemic-Related Initiatives
AIR MILES Commits Up To $1 Million to Support Canadians
<
59
Social Media Story Donations
Social Media Story Donations
Instagram Live Now Enables 'Story Donations' for Charitable Causes
<
58
Healthcare Worker Shake Donations
Healthcare Worker Shake Donations
Orgain Clean Protein is Donating 100,000 Shakes
<
57
Charitable Live-Streamed Concerts
Charitable Live-Streamed Concerts
The Eight-Hour One World: Together at Home raised $127m
<
56
Live Social Media Fundraisers
Live Social Media Fundraisers
Instagram's Live Fundraisers Help to Support Registered Nonprofits
<
55
Beverage-Branded Relief Funds
Beverage-Branded Relief Funds
The nude COVID-19 Relief Fund Donates Proceeds to Health Workers
<
54
Pizza Donation Programs
Pizza Donation Programs
Domino's is Offering 10 Million Free Pizza Slices Across the United States
<
53
Social Distancing Exercise Ads
Social Distancing Exercise Ads
Sports England and FCB Inferno Launched the #StayInWorkOut Campaign
<
52
Complimentary First Responder Meals
Complimentary First Responder Meals
McDonald's is Offering Free Thank You Meals Across the US
<
51
AR Currency Scanning Filters
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
<
50
Awareness-Raising Interactive Short Film
Awareness-Raising Interactive Short Film
Royston Tan Directed an Educational Film About Drug Use
<
49
Inclusive Tech Campaigns
Inclusive Tech Campaigns
The Institute of Coding Recently Debuted The 404 Not Found Video Series
<
48
Community Bread Donation Campaigns
Community Bread Donation Campaigns
The Angelic Bakehouse 'Loaf You' Campaign Supports Families
<
47
Olympian Hand Washing Campaigns
Olympian Hand Washing Campaigns
Team USA is Sharing Videos of Themselves Practising Safe Hygiene
<
46
Free Pharmacy Wellness Programs
Free Pharmacy Wellness Programs
Shoppers Drug Mart is Offering Free Mental Health Program Access
<
45
One-Way Grocery Aisles
One-Way Grocery Aisles
United Supermarkets Have Introduced Measures to Help Curb COVID-19
<
44
Frontline Meal Delivery Donations
Frontline Meal Delivery Donations
Butler Hospitality is Giving Away Meals to frontline Workers
<
43
Fund-Raising Graphic Streetwear
Fund-Raising Graphic Streetwear
Palace's NHS TRI-TO HELP Collection Boasts Charitable Causes
<
42
Essential Package Hospital Deliveries
Essential Package Hospital Deliveries
Kruger's Rolling It Forward Program Aids Frontline Workers
<
41
Virtual Tip Jars
Virtual Tip Jars
Clutch MOV is Helping to Support Service Workers Impacted by COVID-19
<
40
Inclusive Child Sports Campaigns
Inclusive Child Sports Campaigns
The Special Olympics Debuted the The All Dreams Are Equal Ad
<
39
Bespoke Relaxing Video Soundscapes
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
<
38
Healthcare Worker-Supporting Snack Bars
Healthcare Worker-Supporting Snack Bars
The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
<
37
All-in-One Crowdfunding Platforms
All-in-One Crowdfunding Platforms
Supportful Offers Different Pathways of Help During COVID-19
<
36
Nutritious Social Good Snacks
Nutritious Social Good Snacks
The New This Saves Lives Snacks Support Children in Need
<
35
Positivity-Centric Limited-Edition Prints
Positivity-Centric Limited-Edition Prints
Mona Chalabi's Earth Day Prints are Light-Hearted
<
34
First Responder Action Figures
First Responder Action Figures
Mattel Releases Special Edition Action Figures—#ThankYouHeroes
<
33
Laid-Back Utilitarian Streetwear
Laid-Back Utilitarian Streetwear
The Second Adsum Spring/Summer 2020 Capsule Recently Drops
<
32
Thankful Essential Worker Ads
Thankful Essential Worker Ads
The Ad Council Debuted the Heartfelt 'Out There For Us' Campaign
<
31
Crypto-Powered Augmented Reality Apps
Crypto-Powered Augmented Reality Apps
The Triffic App Now Enables Users to Raise Funds for WHO
<
30
Retail Giant-Made Medical Supplies
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
<
29
Fried Chicken Chain Merch
Fried Chicken Chain Merch
Popeyes Has Launched a New ‘NOLA STRONG’ Meal And Apparel
<
28
Sanitation-Focused Grocery Stores
Sanitation-Focused Grocery Stores
Peter's Independent Grocers Hired a Local Cleaning Company
<
27
Charitable Tie-Dye Spring Fashion
Charitable Tie-Dye Spring Fashion
Loewe's New Tie-Dye Capsule Raises Money for Education Purposes
<
26
Vintage-Style Charitable Tees
Vintage-Style Charitable Tees
Reception Raises Money Against COVID-19 with Holy Water Graphic Tees
<
25
Boozy Online Brunches
Boozy Online Brunches
Belinda Chang's Virtual Boozy Brunch Supports Furloughed Restaurant Workers
<
24
Crowdsource-Powered Pandemic Tools
Crowdsource-Powered Pandemic Tools
HeroX Launched a Resource Hub to Share Details About COVID-19
<
23
Pandemic-Themed ASMR Videos
Pandemic-Themed ASMR Videos
ASMR Darling Launched an Anxiety-Relieving, COVID-19 Video
<
22
Small Business-Supporting Initiatives
Small Business-Supporting Initiatives
'I Stand With Small' Brings More Awareness to COVID-19 Deals
<
21
Social Distancing Campaigns
Social Distancing Campaigns
Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME
<
20
Senior Food Delivery Initiatives
Senior Food Delivery Initiatives
LifeCrates is a Non-Profit That Supports Low-Income Seniors
<
19
Digital Mental Health Chatbots
Digital Mental Health Chatbots
Tess is a Conversational Bot That Helps Users Through Tough Times
<
18
Charitable Luxury Racing Events
Charitable Luxury Racing Events
The SRO ESPORT GT SERIES CHARITY CHALLENGE Fights COVID-19
<
17
Charitable Coffee Campaigns
Charitable Coffee Campaigns
Dunkin' Coffee Break Supports Frontline Workers in the US
<
16
Community-Building Streetwear Initiatives
Community-Building Streetwear Initiatives
1017 ALYX 9SM's Meaningful Connections Joins Consumers
<
15
Charitable Coronavirus Cookbooks
Charitable Coronavirus Cookbooks
The New Family Meal Cookbook Supports Restaurant Worker Relief
<
14
Stacked Airplane Fuselage Towers
Stacked Airplane Fuselage Towers
The '737 Max Tower' Provides a Structurally Sound Living Space
<
13
Charitable Logo T-Shirts
Charitable Logo T-Shirts
The Takashi Murakami x Supreme Shirt Supports Covid-19 Relief Efforts
<
12
Pandemic Relief Workout Promotions
Pandemic Relief Workout Promotions
Kayla Itsines is Encouraging Donations Through the SWEAT App
<
11
Sportswear Brand-Made Medical Shields
Sportswear Brand-Made Medical Shields
Nike Face Shields are Being Produced to Fight COVID-19
<
10
Charitable Luxury Sunglasses
Charitable Luxury Sunglasses
NTWRK Joins Balmain and Akoni to Support Charitable Causes
<
9
Private Sector Mask Productions
Private Sector Mask Productions
Piper & Skye Employs Over 30 Sewists to Manufacture Masks
<
8
Small Business Gift Boxes
Small Business Gift Boxes
The Happy Box from Ribett Features a Selection of Goods from Local Shops
<
7
Botanically Enriched Hand Sanitizers
Botanically Enriched Hand Sanitizers
The Amass Rinse Free Hand Wash Has 70% Alcohol
<
6
Frontline Staff Discount Promotions
Frontline Staff Discount Promotions
SAXX Underwear is Offering Discounts and Care Packages
<
5
Safety-Centric Graphic T-Shirts
Safety-Centric Graphic T-Shirts
UNDERCOVER Launches Social Distancing Tees for Safety Purposes
<
4
Women-Owned Sustainable Swim Brands
Women-Owned Sustainable Swim Brands
Carve Designs Combine Aesthetic Chic with Ultimate Comfort
<
3
Fashion Label-Made Face Masks
Fashion Label-Made Face Masks
Lacoste Emolyees are Creating Reusable Face Masks during COVID-19
<
2
Charitable Quarantine Wines
Charitable Quarantine Wines
Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
<
1
Hearing Impaired Face Mask Designs
Hearing Impaired Face Mask Designs
A College Student Created a Face Mask Design for the Deaf
<