Created in response to the many low-income senior citizens who have difficulty acquiring necessities during the COVID-19 pandemic, LifeCrates was launched to provide those in need with subsidized food crates that are delivered to their homes by volunteers.
The non-profit was originally created by social activist Adam Zivo, who worked alongside a team of dieticians to come up with a box that would include a month's worth of food while sticking to senior nutrition guidelines. Each box also comes with information to help seniors plan out meals using the products in the box so that they can get the most out of it.
LifeCrates was recently launched in Toronto, and is available to low-income seniors who are 65 and older.
Image Credit: LifeCrates
Why This Trend Is Growing
- Senior Nutrition Innovation
- There is an opportunity for companies to create innovative nutrition products tailored to the unique health needs of seniors.
- Community Volunteerism
- As more nonprofits like LifeCrates emerge, there is a growing trend of community volunteerism with opportunities for businesses to get involved and make a social impact.
- Subsidized Delivery Services
- LifeCrates has shown the effectiveness of providing subsidized delivery services to seniors in need, with opportunities for businesses to explore similar models for other communities.
Industries Being Reshaped
- Food & Beverage
- The food and beverage industry can explore creating senior-friendly products and meals, as well as partnering with nonprofits like LifeCrates to support their initiatives.
- Nonprofits & Social Activism
- Nonprofits and social activism organizations can explore opportunities to support low-income seniors by creating similar initiatives in their communities.
- Delivery Services
- There is a growing need for affordable, reliable delivery services for seniors, creating opportunities for innovation and disruption within the delivery industry.
