'High' is an interactive short film experience that seeks to engage youth and simultaneously educate them on "the challenges and choices relating to drug abuse." The awareness-raising short is directed by Royston Tan, in collaboration with Singapore's National Council Against Drug Abuse and Dentsu Aegis Network.
The interactive short film is effective in stressing the importance of staying informed and making the right decisions. Each choice that viewers make results in life-defining moments and consequences in the movie's narrative. Viewers "watch and experience the highs and lows of drug abuse through the film's characters" and can share their individual film endings on social media to spark conversations amongst their peers. Individuals can also learn about the highs and lows of different drugs through a chat-format FAQ session.
Image Credit: YouTube @NCADASG
Key Themes Behind This Trend
- Interactive Short Film Education
- There's an opportunity for a new form of educational media that engages and educates younger generations.
- Personalized Interactive Media
- Enabling people to interact meaningfully with media and personalize their viewing experience is an innovative way to create engaging content.
- Socially Shareable Interactive Content
- Incentivizing the sharing of interactive content on social media sparks conversations amongst peers and draws wider attention to the given cause.
Where This Applies
- Film Production
- The use of interactive film as an educational tool presents interesting opportunities for production houses and studios to create new forms of content.
- Advertising and Marketing
- Interactive short films can be utilized by marketing agencies to engage younger audiences and gain attention for a given message.
- Education
- Interactive films can be incorporated into educational curriculums, presenting nuanced and interactive educational material to students.
