In the midst of the Coronavirus pandemic brands are stepping up to offer their resources to help in whatever way necessary -- the latest example of this comes from Nike, as the sportswear label has teamed up with Oregon Health & Science University to produce Nike face shields for medical professionals.
In an interview with Business Insider, Nike's CEO John Donahoe said that “companies like Nike need to do [their] part” on that note, the brand's efforts will be added to its $7 billion USD donation that hope to fuel the fight against COVID-19 in Oregon, the brand's headquarters. As part of its efforts, Nike will be helping to produce face shields which can be worn overtop of masks, and other medical gear.
Image Credit: Cyrus Mccrimmon/Denver Post Photo
Why This Trend Is Growing
- Brand-produced PPE
- As the pandemic continues, brands are seeing opportunities to become involved in more philanthropic efforts such as creating personal protective equipment (PPE).
- Corporate Donations for COVID-19
- More companies are choosing to make large donations to support hospitals, health organizations, or related research to help fight COVID-19.
- Athletic Companies Getting Involved in Health-related Causes
- Athletic companies are using their unique resources to support health-related causes more than ever before.
Industries Being Reshaped
- Sportswear
- Sportswear companies have an opportunity to showcase their business practices while helping during the COVID-19 pandemic.
- Healthcare
- Healthcare professionals need medical equipment now more than ever which can be an opportunity for companies to contribute and prove the value of the whole supply chain.
- Philanthropy
- The increase of philanthropic efforts from companies during the pandemic is crucial and can make a big impact.
