With the global impacts of COVID-19, many brands are taking the initiative to bring light to the circumstance we're all placed in, including the Meaningful Connections efforts by 1017 ALYX 9SM. With the unprecedented challenges placed upon the world, the streetwear brand aims to bring a sense of community through its Instagram platform.
"It is now more important than ever to remain connected and creative," the brand states. The purpose of the initiative is to stay connected with friends, family, and fans. Meaningful Connections shares artists and collaborators' perspective on how they stay creative as they answer questions about their inspirations and their time in isolation. So far, the installation launched with a spotlight on its own co-founder and creative director Matthew Williams followed by stylist Lotta Volkova with more to come.
Image Credit: Instagram @alyxstudio
Why This Trend Is Growing
- Community-building Streetwear Initiatives
- Streetwear brands are increasingly creating initiatives to foster a feeling of community during the pandemic.
- Virtual Brand Communities
- Brands are moving towards building virtual communities that foster connection and creativity.
- Collaborative Artistic Showcases
- Brands are showcasing artists and creatives via Instagram to connect with fans and inspire creativity within the community.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from creating virtual spaces that encourage community-building and collaboration during the pandemic.
- Art
- Virtual showcase events can benefit the art industry by providing a platform for artists to connect with fans and showcase their works amidst the pandemic.
- Marketing and Advertising
- Marketing and advertising industries can leverage virtual events as opportunities to foster connections between brands and consumers, even amidst social distancing measures.
