Marshall announces its collaborative efforts along with streetwear imprint Awake NY to present a special series dubbed Live From Awake NY. This is a year-long event where the two work to redefine the city's creative space and nourish the community. It will comprise exclusive product launches and donations that will be directed to support Queens Museum's Queens Teen Institute for Art and Social Justice.
The two forces highlight the power of music and will be hosting events that highlight emerging and established musical talents. It has already featured Styles P and Charlotte Day Wilson. Jeremy de Maillard, CEO at Marshall Group shares, "We are thrilled to join forces with Awake NY to amplify the voices of New York City's creative community. Through our shared passion for music, creativity, and community, we aim to inspire and uplift the next generation of artists and change-makers."
Angelo Baque, Founder of Awake NY continues, “The partnership with Marshall originated with our communal belief in the power of art and expression. The undeniable pairing of two culturally forward brands is powerfully personified with the ‘LIVE from Awake NY’ concert series and the support of Queens Museum Teens programming.”
Image Credit: Marshall, Awake NY
Key Themes Behind This Trend
- Music Community Collaborations
- Exploring collaborative efforts to redefine city creative spaces and support emerging musical talents through special event series.
- Cultural Brand Partnerships
- Fostering brand collaborations that amplify voices, inspire communities, and uplift the next generation of artists and change-makers.
- Artistic Community Engagement
- Engaging in partnerships that nurture art, expression, and cultural initiatives to empower youth and support social justice causes.
Where This Applies
- Music & Entertainment
- Opportunities for companies to collaborate with artists and influencers to redefine creative spaces and support emerging talents in the music industry.
- Fashion & Lifestyle
- Potential for brands to form strategic partnerships that emphasize cultural values, inspire communities, and engage in meaningful social initiatives.
- Nonprofit & Social Impact
- Space for organizations to align with creative communities, promote art and expression, and drive social change through youth empowerment and support initiatives.
