In an effort to support Canadians affected by the COVID-19 pandemic, AIR MILES Reward Program announced a $1 million initiative through a donation matching program to two leading Canadian charities — Kids Help Phone and Food Banks Canada. The loyalty program launched a channel for users to donate their Miles to help these charities through arilmiles.com/donate.
Collectors can donate 500 Dream Miles to Kids Help Phone or Food Banks Canada and AIR MILES will contribute $50, on behalf of the Collector, and match the first $500,000 raised, providing up to $1 million or more in critical support. This funding will go to providing Canadians meals as well as giving vital support and resources to young Canadians during these uncertain times.
Image Credit: Shutterstock, AIR MILES