NTWRK works in collaboration with luxury fashion house Balmain and eyewear brand Akoni on a special one-of-a-king (RED) design. The purpose is to support the Global Fund's COVID-19 response, aiding those who have been impacted by the global pandemic. The charitable designs feature 12 custom pairs of 'Wonder Boy' sunglasses that are co-created by Akoni and Balmain.
The eyewear will be available through online drawing and 100% of the proceeds are directed towards the non-profit organization to support global vulnerable communities. Each pair of the Wonder Boy glasses are carefully customized by Olivier Rousteing himself. It features a painted surface that gives it the objet d'art energy. The online drawing opens up registration on April 28th and ends on May 4th.
Image Credit: Balmain
Key Themes Behind This Trend
- Collaborative Charitable Designs
- Opportunity for brands to collaborate on special designs that support charitable causes, creating unique products with a purpose.
- Luxury Brands Supporting COVID-19 Response
- Luxury brands leveraging their influence and resources to contribute to the global COVID-19 response, helping impacted communities.
- Online Drawings for Charitable Purchases
- The use of online drawings as a method for purchasing exclusive products with proceeds directed towards non-profit organizations, fostering inclusivity and fairness.
Where This Applies
- Fashion
- Fashion industry can explore partnering with non-profit organizations to create special designs that support charitable causes, enhancing brand image and social impact.
- Eyewear
- Eyewear industry can collaborate with luxury brands to create unique designs that contribute to charitable initiatives, appealing to socially-conscious consumers.
- Non-profit
- Non-profit organizations can leverage collaborations with luxury brands and online drawings to raise funds for their causes, engaging a wider audience and increasing support.
