The June 2020 lifestyle category has a lot to do with meeting safety demands during the COVID-19 pandemic. In this case, things like sanitation and physical distancing become key drivers of design.
Face masks and face shields, for example, are of very high interest to consumers and there are many designs on the market to choose from, all boasting different features. Etsy retailer IBeltMaster has designed a genuine leather face mask as a high-end accessory. Reebok, on the other hand, has released an athletic mask concept that can also capture breathing and heart data. In Berlin, Plastique Fantastique takes a very creative and unexpected route by making the design for a science fiction-inspired sphere shield available as an open-source resource.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
