With face masks in high demand, the popular food media brand Delish has teamed up with the direct-to-consumers brand MaskClub on a line of foodie-themed masks.
MaskClub was founded during the COVID-19 pandemic by Trevor George after noticing that his son was frightened by his dad wearing a regular plain cloth mask. As a result, George began making masks in eye-catching colors and prints that make the experience of wearing a mask a little more fun. Best of all, for every mask sold by MaskClub, the company donates a medical-grade mask to a first responder through an organization called the First Responders Children’s Foundation.
Now MaskClub is making things even more fun with a line of Delish-approved masks. These food-themed masks come in bright colors and feature cheeky sayings such as "Inset Pizza Here" or "Romaine Calm." In total, there are 12 tasty designs to choose from.
Image Credit: <i> MaskClub.</i>
Key Themes Behind This Trend
- Food-themed Face Masks
- Opportunity for brands to collaborate on face masks with popular food-related motifs, adding an element of fun and personalization to the protective gear.
- Direct-to-consumer Brands
- Increasing demand for direct-to-consumer brands that offer unique and visually appealing products such as food-themed face masks.
- Socially Conscious Products
- Growing interest in socially conscious products like MaskClub, which donates a medical-grade mask to a first responder for every mask sold.
Where This Applies
- Fashion and Apparel Industry
- Opportunity for fashion and apparel brands to incorporate food-themed designs into their product lines, capitalizing on the popularity of these masks.
- Healthcare Industry
- Potential for healthcare industry to partner with brands like MaskClub to distribute their socially conscious products to frontline workers and first responders.
- Food and Beverage Industry
- Opportunity for food and beverage industry to create partnerships and merchandise with food-themed face masks, appealing to food enthusiasts and promoting their brand.
