Kiddie pools aren't just for kids any more thanks to Target's line of colorful Minidip Pools.
Last year, Target made a splash with its line of Minnidip adult-sized inflatable pools. Now the Minidip pools are back for 2020 in colorful and fun new prints. There are Minidip Pools in a floral 'Stop & Smell the Rosé' pattern, a banana leaf print, and a geometric monochromatic design. There are even MiniDip pools in fun shapes such as one that looks like a pink palm tree and one that looks like a watermelon. Each pool is five and a half feet wide and one and half feet tall, so it can comfortably fit three adults or even more kids.
Perfect for a backyard photo-op, the Minidip Pools are currently available from Target.
Image Credit: <i> Target.</i>
Key Themes Behind This Trend
- Inflatable Home Leisure Items
- Companies can create a line of inflatable products that cater to adults, such as outdoor furniture or adult-sized bounce houses.
- Viral Marketing Through Social Media
- Companies can utilize social media influencers to increase interest and sales of their inflatable products, creating a unique and fun marketing campaign.
- Nostalgic Revivals of Childhood Products
- Companies can capitalize on the trend of reviving childhood products, such as kiddie pools, and giving them a modern twist to appeal to adult buyers.
Where This Applies
- Home and Garden
- Creating larger-sized, inflatable outdoor furniture could disrupt traditional outdoor furniture markets with cheaper and more portable options.
- Recreation and Fitness
- Companies can create new and exciting inflatable structures, like adult-sized bounce houses, that would be perfect for outdoor recreation events and gyms.
- Marketing and Advertising
- Marketing firms can utilize the trend of nostalgic revivals of childhood products to create unique campaigns for their clients, increasing brand visibility and awareness.
