Adult-Sized Inflatable Pools

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Target's Minidip Pools are Inflatable Kiddie Pools for Adults

— May 24, 2020 — Lifestyle
Kiddie pools aren't just for kids any more thanks to Target's line of colorful Minidip Pools.

Last year, Target made a splash with its line of Minnidip adult-sized inflatable pools. Now the Minidip pools are back for 2020 in colorful and fun new prints. There are Minidip Pools in a floral 'Stop & Smell the Rosé' pattern, a banana leaf print, and a geometric monochromatic design. There are even MiniDip pools in fun shapes such as one that looks like a pink palm tree and one that looks like a watermelon. Each pool is five and a half feet wide and one and half feet tall, so it can comfortably fit three adults or even more kids.

Perfect for a backyard photo-op, the Minidip Pools are currently available from Target.


Image Credit: Target.

Trend Themes

  1. Inflatable Home Leisure Items — Companies can create a line of inflatable products that cater to adults, such as outdoor furniture or adult-sized bounce houses.
  2. Viral Marketing Through Social Media — Companies can utilize social media influencers to increase interest and sales of their inflatable products, creating a unique and fun marketing campaign.
  3. Nostalgic Revivals of Childhood Products — Companies can capitalize on the trend of reviving childhood products, such as kiddie pools, and giving them a modern twist to appeal to adult buyers.

Industry Implications

  1. Home and Garden — Creating larger-sized, inflatable outdoor furniture could disrupt traditional outdoor furniture markets with cheaper and more portable options.
  2. Recreation and Fitness — Companies can create new and exciting inflatable structures, like adult-sized bounce houses, that would be perfect for outdoor recreation events and gyms.
  3. Marketing and Advertising — Marketing firms can utilize the trend of nostalgic revivals of childhood products to create unique campaigns for their clients, increasing brand visibility and awareness.
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