Inspiring consumers to get creative during quarantine, beverage brand AriZona recently released a set of three sterograms -- or "Magic Eyes" for Millennials that grew up in the 90s. The optical illusion graphics require one to focus as though they are "looking through the image into the distance" and are meant to reveal hidden messages that become clearer as one focuses in.
The beverage brand is no stranger to fun marketing tactics, including its line of AriZona themed sportswear launched in collaboration with adidas last year.
These mystery stereograms promote the newly launched AriZona Hard Green Tea beverage that pairs the classic AriZona iced tea recipe with a vodka twist. A refreshing choice for this upcoming long weekend, the hard iced tea can be enjoyed while solving the brand's mind-bending visual puzzles.
Image Credit: AriZona
Key Themes Behind This Trend
- Interactive Beverage Campaigns
- Creating engaging and interactive campaigns that involve consumers in solving visual puzzles and illusions.
- Nostalgia Marketing
- Using elements from the past, such as stereograms popular in the 90s, to resonate with Millennials and evoke nostalgic feelings.
- Collaborative Brand Partnerships
- Partnering with other brands, like adidas, to create co-branded merchandise and expand reach.
Where This Applies
- Beverage
- Developing innovative campaigns to enhance the consumer experience and increase brand engagement.
- Fashion
- Exploring collaborations between beverage and fashion brands to create unique and limited-edition merchandise.
- Entertainment
- Incorporating interactive experiences, such as solving visual puzzles, into marketing campaigns to entertain and captivate audiences.
