Inspiring consumers to get creative during quarantine, beverage brand AriZona recently released a set of three sterograms -- or "Magic Eyes" for Millennials that grew up in the 90s. The optical illusion graphics require one to focus as though they are "looking through the image into the distance" and are meant to reveal hidden messages that become clearer as one focuses in.
The beverage brand is no stranger to fun marketing tactics, including its line of AriZona themed sportswear launched in collaboration with adidas last year.
These mystery stereograms promote the newly launched AriZona Hard Green Tea beverage that pairs the classic AriZona iced tea recipe with a vodka twist. A refreshing choice for this upcoming long weekend, the hard iced tea can be enjoyed while solving the brand's mind-bending visual puzzles.
Image Credit: AriZona