In the midst of the global pandemic, two Staten Island-born brands have come together to collaborate on a spiked summer beverage dubbed 'Ralph's Hard Seltzer.'
This unique spiked drink was created by Flagship Brewing, who tapped the frozen treat chain, Ralph's Famous Italian Ices for flavor inspiration. The seltzers are offered in 12-packs comprised of Ralph's most popular offerings, including lemon, watermelon and orange creamsicle.
Ralph's famous Italian Ices was born in 1928, expanding into a classic New York chain from there, but remaining an iconic part of the borough's history. Now, the hard seltzers inspired by the chain mark a fresh new take, without straying from the brand's proud Staten Island roots.
Image Credit: Flagship Brewing Co.
Why This Trend Is Growing
- Spiked Seltzer Beverages
- Hard seltzer collaboration presents opportunities for other brands to partner with local favorites for unique beverage creations.
- Frozen Treat-inspired Flavors
- Innovative beverage makers can look to local frozen treat shops for inspiration for new flavor creations.
- Regional Brand Collaborations
- Collaborations between local, well-established brands can create unique products that celebrate regional pride.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Hard seltzer collaborations with local favorite brands may present opportunities for growth in the competitive alcoholic beverage market.
- Frozen Treat Industry
- Local frozen treat shops can leverage their popular flavors for beverage collaborations and to potentially reach a wider audience.
- Culturally Iconic Brands
- Collaborations with culturally iconic brands can create buzz around new products for both the food and beverage industries.
