Proceeds from Guerlain's Non-Profit NFTs are Allocated to GoodPlanet
Elena Rahman — November 2, 2021 — Art & Design
References: lvmh & thepeakmagazine.sg
Guerlain, the luxury beauty brand, launched a series of non-profit NFTs. The brand embarks into the world of unique digital tokens as the International Contemporary Art Fair in Paris (FIAC) begins. Guerlain is participating in the event for the 14th consecutive year.
This year's exhibition looks towards the emerging digital matter and its impact on the world of art and questions the materiality in art. Guerlain decided to invite several artists to produce original NFT works on the selected theme. The chosen artists include Liu Bolin, Lauren Moffat, Sabrina Ratté, and Constance Valero. Their creations are on sale until November 15th via the Drouot auction house website. All proceeds from the luxury brand's sales will be donated to the GoodPlanet Foundation.
Image Credit: Guerlain
This year's exhibition looks towards the emerging digital matter and its impact on the world of art and questions the materiality in art. Guerlain decided to invite several artists to produce original NFT works on the selected theme. The chosen artists include Liu Bolin, Lauren Moffat, Sabrina Ratté, and Constance Valero. Their creations are on sale until November 15th via the Drouot auction house website. All proceeds from the luxury brand's sales will be donated to the GoodPlanet Foundation.
Image Credit: Guerlain
5.4
Score
Popularity
Activity
Freshness
