Healthcare workers are being supported with Orgain Clean Protein shakes as part of the brand's new Shakes For Heroes program that will see it donating more than 100,000 products to first responders. The new initiative from the brand comes in response to the COVID-19 pandemic and will see an array of healthcare facilities receiving the protein shakes to keep workers fueled as they help those who require care. The program is also providing friends and family of healthcare workers with the ability to go to the brand's website to nominate hospitals or professionals for support.
Founder of Orgain Andrew Abraham spoke on the Shakes For Heroes program saying, "Our main goal is to express our gratitude towards the healthcare workers sacrificing their own health, time, and energy to fight this virus. We want to get the word out to as many people as possible so we can provide some essential healthy nutrition to these healthcare heroes to help sustain them through these demanding times.”