In an effort to promote consistent and proper hand washing to prevent the spread of COVID-19, members of Team USA have taken to sharing videos of themselves washing their hands while they share memories of their favorite moment in the Olympics or Paralympics.
Dubbed the 'Wash With US Challenge,' the campaign promotes the need for everyone to continue to practice safe hygiene to limit the spread of the virus and help keep vulnerable populations safe. A few athletes who have taken part in the hand washing campaign so far include gold medal hockey player Hillary Knight, and gold and silver medal-winning gymnast Laurie Hernandez. Paralympians Melissa Stockwell, a triathlon athletete, and Mallory Weggeman, a swimmer, have also taken part.
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What Makes This Trend Stand Out
- Hand Hygiene Campaigns
- Opportunities for companies to develop campaigns and products that promote proper hand hygiene practices.
- Celebrity Endorsements for Hygiene Practices
- A disruptive innovation opportunity to leverage celebrities to promote safe hygiene practices.
- Social Media Challenges for Hygiene
- A trend that promotes using social media to spread awareness and challenge others to practice safe hygiene practices.
Sectors Adopting This
- Personal Care Industry
- Companies can develop products and campaigns that promote safe hygiene practices and capitalize on the trend of increasing awareness.
- Athletic Equipment Industry
- There are opportunities for this industry to develop products that help athletes maintain proper hygiene during training and competition.
- Social Media Industry
- Social media platforms can leverage this trend to promote safe hygiene practices and increase user engagement through challenges and campaigns.
