In an effort to prevent the spread of COVID-19, creative agency Zulu Alpha Kilo launched a COVID-19 awareness campaign, dubbed #STAYHOME that asks citizens to Rethink Social Visits Please (RSVP). As part of the campaign, the agency launched a patriotic video online and on television that demonstrates the #STAYHOME concept. It consists of a modified Canadian flag with the image of a house in place of the signature maple leaf.
In addition to the Canadian social distancing flag, the agency also launched a modified #STAYHOME American flag and a modified Fleur-de-lis image. Zulu Alpha Kilo announced the #STAYHOME flags are free for anyone to use and can be downloaded from the brand's website.
Image Credit: Zulu Alpha Kilo
What Makes This Trend Stand Out
- Social Distancing Flags
- Creating physical representations of social distancing messages can be a powerful awareness tool for the public.
- Patriotic COVID-19 Campaigns
- Combining COVID-19 messaging with patriotic imagery can help encourage citizens to comply with safety measures.
- Downloadable Awareness Materials
- Offering free, downloadable materials related to social distancing can help increase their reach and effectiveness.
Sectors Adopting This
- Marketing and Advertising
- Agencies can leverage their creativity to design powerful messaging and imagery that promotes social distancing.
- Printing and Manufacturing
- Creating physical materials like flags can be a new revenue stream for printing and manufacturing companies.
- Public Health and Safety
- Collaboration between creative agencies and public health organizations can lead to more effective awareness campaigns.
