To show appreciation for the many frontline staff that have had to continue working during the pandemic, be it healthcare and sanitization workers, transit staff, grocers, or firefighters and law enforcement, Vancouver's SAXX Underwear is offering care packages and 30% off orders. In addition, the brand has donated 300 pairs of underwear to ER and ICU staff at Vancouver's Lions Gate Hospital, and its team in Portland is gearing up to launch a donation program in the US city as well.
Through the SAXX website, users can send a care package to a frontline worker who they know would appreciate the supportive briefs. Frontline staff are able to take advantage of the 30% discount by sending over an email to the brand's customer care team, along with their name, the industry they work in, their company and job title, as well as where they're based. To ensure the promotion is benefiting frontline workers, the brand also asks that they send a photo of their name tag or work badge. Once approved, SAXX will send them a unique code that will apply the promotion to their cart.
Image Credit: SAXX Underwear
Why This Trend Is Growing
- Frontline Staff Appreciation
- Opportunity for brands to offer discounts and care packages to show appreciation for frontline workers during a crisis.
- Donation Programs
- Brands can implement donation programs to support frontline workers and make a positive impact in their communities.
- Promotion Validation
- Implementing a validation process, such as requesting a photo of a name tag or work badge, ensures promotions are benefiting frontline workers.
Industries Being Reshaped
- Apparel and Fashion
- Brands in the apparel and fashion industry can offer discounts and care packages to frontline workers as a sign of appreciation.
- Healthcare
- Healthcare companies can create donation programs to support frontline workers and provide necessary resources.
- Retail
- Retail businesses can implement promotion validation processes to ensure discounts are given to frontline workers.
