Social distancing guidelines put in place due to the COVID-19 pandemic has led to an influx in social media use, especially for those with large followings who frequently take to Instagram Live to answer questions and entertain their audience.
In light of this, Instagram Live has added a new feature dubbed 'Story Donations' in which users can include a direct link to charitable pages for their fans to contribute to. Once on the Live function of the app, the host can click the 'Fundraiser' selection, followed by a non-profit of their choosing. From there, viewers of the Instagram Live story can swipe up to be redirected to the page.
The Instagram Live Story Donations function is an example of the many ways brands are altering their services in the midst of the COVID-19 pandemic.
Image Credit: Instagram