French fashion label Reception responds to the COVID-19 outbreak by raising money with the sales of graphic tees, adorning a shirt with Holy Water graphics. The limited edition top is a long sleeve silhouette and it drops to raise money towards helping the World Health Organization in battling the threats of COVID-19.
The holy water graphic is showcased on the front and the back of the shirt. It also features visuals that encourage people to wash their hands thoroughly during this time of crisis. Notably, there is also branding details found at the chest area alongside images of a vintage-esque poster on the back encouraging more hand washing practices. The limited edition holy water tee is now available for pre-order online.
Image Credit: Reception
What's Driving This Trend
- Charitable Fashion
- Opportunity for fashion labels to offer limited edition items to raise money for a good cause.
- Graphic Tees
- A resurgence of vintage-inspired graphic tees for fashion brands to incorporate into their collections.
- COVID-19 Awareness Clothing
- Growing trend of adding COVID-19 awareness graphics and messages to clothing items to promote health and safety.
Who This Affects Most
- Fashion
- Fashion labels can innovate by incorporating charitable efforts such as limited edition items to increase sales and promote social responsibility.
- Healthcare
- Opportunity for healthcare facilities and organizations to partner with fashion labels to create COVID-19 awareness clothing to promote public health and safety.
- Non-profit
- Charitable organizations can collaborate with fashion labels to create unique items to raise funds and increase awareness for their cause.
