Among many things, Bong Joon-Ho's Oscar-winning film Parasite brought the snack food 'Ram-Don' into the consciousness of the North American population, and now, an instant version of the Korean noodle dish is being released globally.
Typically consumed as a fast food in Korea and referred to as ''jjapaguri' or 'chapaguri,' Ram-Don is comprised of Ramen and Udon noodles, which offers a twist on the heavily consumer noodle dish. Following the success of Parasite, Nongshim, a South Korean food brand, will be creating and releasing an instant version of this dish in the flavors 'Angri-Chapaguri Big Bowl' and 'Zapaguri Big Bowl.'
An exact release date has not been set, but the instant noodles are set to hit grocery store shelves globally.
Image Credit: nongshim
What's Driving This Trend
- Global Release of Ram-don Instant Noodle Inspired by Parasite
- The success of the movie Parasite has increased demand for Ram-Don instant noodles globally, offering a potential opportunity for food brands to capitalize on the trend.
- Innovative Noodle Dishes
- The combination of ramen and udon noodles in Ram-Don presents a unique flavor profile and opportunities for food companies to create new and innovative noodle dishes.
- Pop Culture-inspired Food Products
- The popularity of Parasite has fueled consumer interest in pop culture-inspired food products, creating an opportunity for brands to create new products based on popular movies and TV shows.
Who This Affects Most
- Food and Beverage
- Food brands producing instant noodles and other noodle dishes can leverage the trend for Ram-Don to create new products and expand their consumer base.
- Entertainment and Media
- Movies and TV shows can inspire new food products, such as the Ram-Don instant noodles inspired by Parasite, creating new opportunities for companies in the entertainment and media industry.
- Retail
- The global release of Ram-Don instant noodles presents an opportunity for grocery stores and retailers to increase their product offerings and capitalize on the trend for unique and innovative food products.
