The SER!OUS BEAN CO Jalapeño & Bacon Beans have been created in partnership with sports and entertainment brand Dude Perfect to offer a tasty, satisfying side dish for consumers. Set to hit retail shelves starting May 2020, the beans feature a mild Texas-style sweet heat flavor that is perfect for consumption on its own, incorporated into a recipe or as a side dish.
The SER!OUS BEAN CO Jalapeño & Bacon Beans will feature a suggested retail price point of $1.68 to make them a cost-effective option for consumers to pick up and are focused on a high-quality recipe. This includes an ingredients list that's free from high-fructose corn syrup, artificial flavors and colors, while the packaging consists of a shelf-stable can with a pull-top lid for easy access.
What's Driving This Trend
- Bean-based Side Dishes
- Opportunity for innovation in creating flavorful, plant-based side dishes using beans as the main ingredient.
- Sports and Entertainment Brand Collaborations
- Opportunity for collaborations between food brands and sports/entertainment brands to create unique and satisfying food products.
- Cost-effective and High-quality Food Options
- Opportunity to develop affordable yet high-quality food options that are free from artificial ingredients and offer a convenient packaging design.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore new recipes and product lines featuring beans as the star ingredient.
- Sports and Entertainment
- Sports and entertainment companies can venture into food collaborations to expand their brand offerings and reach a wider audience.
- Packaging and Canning
- The packaging industry can research and develop cost-effective and convenient packaging solutions for food products, such as pull-top lids for cans.
