The Rold Gold Recipe No. 5 pretzels are one of the latest snacks from the brand that's formulated to offer consumers a tasty option to enjoy on its own, with their favorite beer and much more. The pretzel snack starts off with a twisted stick-shaped profile that has been covered with a savory butter flavoring that is complementary to the crunchy treat. The snack comes as an update to the brand's classic varieties that helps to transform perceptions of what its products can offer when it comes to satisfying cravings.
The Rold Gold Recipe No. 5 pretzels are available now nationwide in retail stores as well as online in 11-ounce bags at a suggested retail price point of $4.99.
Image Credit: Frito-Lay / Rold Gold
What Makes This Trend Stand Out
- Savory Snack Pretzels
- There is an opportunity for innovation in the development of other savory-flavored pretzel snacks.
- Beer Pairing
- There is an opportunity to market these types of snacks specifically as complementary to beer drinking.
- Updated Classic Snacks
- There is an opportunity to update classic snack foods with new flavor profiles to appeal to a wider audience.
Sectors Adopting This
- Snack Food Industry
- The snack food industry may benefit from exploring and introducing more diverse pretzel flavors that appeal to snackers.
- Alcohol Beverage Industry
- Snack companies and alcohol brands could partner to market complementary snacks as a way to enhance the drinking experience.
- Consumer Packaged Goods Industry
- The CPG industry could benefit from looking at ways to revamp classic snack food products with different flavoring and texture options.
