Gap Inc. announced its new integrated rewards program across the United States and Puerto Rico, which streamlines consumer loyalty across its four major brands, including, Athleta, Banana Republic, Gap and Old Navy.
The new integrated rewards program will streamline credit card rewards within its previously existing loyalty program. There are different tiers to the program, including core, enthusiast and icon. Cardholders will now also be able to receive five points for each dollar, while consumers without store cards can receive points on a one-to-one ratio.
“Our goal is to turn our customers into lifelong loyalists by reimagining our Rewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands,” said John Strain, Gap's Chief Customer, Digital and Technology Officer.
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