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Pizza Loyalty Programs

Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards

— August 6, 2017 — Tech
'Hut Rewards' is a newly launched loyalty program by 'Pizza Hut.'

This app-only reward program gives customers rewards for every dollar spent on food online. This means that fans can start earning free pizza after just one order. Even better, reward members earn double points from August 10th to October 1st. This announcement means Hut Rewards is the only national pizza loyalty program to offer unlimited rewards on every dollar spent.

Pizza Hut is a QSR that delivers more pizza than any other restaurant in the world. Pizza Hut also just announced it would start to hire 14,000 new drivers in an effort to deliver pizza more quickly and efficiently. According to Pizza Hut's chief brand and concept officer, Jeff Fox, "By exclusively rewarding customers with points for every dollar spent on food online, we like to say that it pays to be loyal at Pizza Hut."
Trend Themes
1. App-only Rewards Programs - Disruptive innovation opportunity: Developing mobile apps that offer exclusive rewards for customer loyalty.
2. Unlimited Rewards - Disruptive innovation opportunity: Creating loyalty programs that offer limitless rewards based on customer spending.
3. Fast and Efficient Delivery - Disruptive innovation opportunity: Implementing advanced technologies to streamline delivery processes and improve customer satisfaction.
Industry Implications
1. Quick Service Restaurants (qsrs) - Disruptive innovation opportunity: Introducing loyalty programs to increase customer retention and drive sales.
2. Online Food Delivery Services - Disruptive innovation opportunity: Creating loyalty programs for online food platforms to encourage repeat orders and enhance user engagement.
3. Mobile App Development - Disruptive innovation opportunity: Designing and developing mobile apps that offer unique loyalty program features to attract and retain customers.
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