Hardee's and Carl's Jr. Launch New Loyalty App, 'My Rewards'
Niko Pajkovic — March 23, 2022 — Marketing
References: ckr & qsrmagazine
CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, has announced the launch of an all-new loyalty program called My Rewards, which will be available through both brands' apps.
To promote the new program, Carl's Jr. and Hardee's will offer customers a series of promotions during sign-up. For example, upon signing up for My Rewards, guests will be given the option to receive their choice of a free Hand-Breaded Chicken Sandwich, Western Bacon Cheeseburger, or Famous Star. The program itself will operate on a points-based system that rewards restaurant guests with 'Stars.' For every dollar a customer spends they will receive 10 Stars. Once accumulated, the Stars work to unlock free food options, which are organized into three pre-set levels.
“In today’s digital-first age, we want to reward our loyal customers in a fun and engaging way that brings crave-able flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well,” says Chad Crawford, CBO of CKE Restaurants.
Image Credit: CKE Restaurants
To promote the new program, Carl's Jr. and Hardee's will offer customers a series of promotions during sign-up. For example, upon signing up for My Rewards, guests will be given the option to receive their choice of a free Hand-Breaded Chicken Sandwich, Western Bacon Cheeseburger, or Famous Star. The program itself will operate on a points-based system that rewards restaurant guests with 'Stars.' For every dollar a customer spends they will receive 10 Stars. Once accumulated, the Stars work to unlock free food options, which are organized into three pre-set levels.
“In today’s digital-first age, we want to reward our loyal customers in a fun and engaging way that brings crave-able flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well,” says Chad Crawford, CBO of CKE Restaurants.
Image Credit: CKE Restaurants
Trend Themes
1. Digital Loyalty Programs - Opportunity for businesses to create loyalty programs that incentivize customers to spend more and keep coming back.
2. Points-based Rewards Systems - Businesses can create rewards systems that give customers points based on their spending, encouraging more purchases and repeat business.
3. Promotional Sign-up Incentives - Offering promotional incentives to customers to sign up for a loyalty program can be an effective way of driving initial sign-ups and promoting the program.
Industry Implications
1. Restaurant Industry - Restaurants can use digital loyalty programs to incentivize customers to return and spend more, ultimately increasing revenue.
2. Retail Industry - Retailers can use points-based rewards systems and digital loyalty programs to encourage repeat visits and increase sales.
3. Hospitality Industry - Hotels and resorts can use promotional sign-up incentives to attract new guests and create a loyal customer base.
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