Reward-Maximizing Pizza Loyalty Programs

The Toppers Pizza Upper Crust Society rewards program has been launched by the brand as a restructured take on its loyalty program to satisfy guest demands for more rewards for their patronage.

The program will provide guests with one point for every dollar spent, which can be redeemed starting at 20 points with 250 points being redeemable for a free large pizza. The points can also be used for getting complimentary small to medium-sized pizzas, garlic knots and more. The program will also reward newcomers with a complimentary single order of Original Topperstix just for signing up.

Vice President of Marketing and Development Mac Malchow spoke on the Toppers Pizza Upper Crust Society rewards program saying, "Upper Crust Society is our way to give a huge thank you to fans while keeping redemption simple. Toppers has always thrived by staying a digital-first brand and by showing loyalty back to customers who have been supporting us for over 30 years. You can become a member through the app or by joining online. It’s super easy to track your progress and then sit back and watch the rewards roll in faster than ever before.”