Velvet Taco, a Dallas-based Mexican restaurant chain, has announced the launch of its first-ever loyalty program dubbed the 'The Velvet Room.' The new rewards-based program was developed in partnership with Thanx, a leading guest engagement platform targeted towards brick-and-mortar retailers.
The new development belongs to Velvet Tacos' broader goal to revamp its technology stack to improve guest experiences. The Velvet Room comes with a tier-based loyalty program, a mobile app, and a unique online ordering experience.
Using the new loyalty program, guests will earn points towards specific playfully named tiers such as 'Kick Ass' and 'Bad Ass.' In addition, guests who spend over $400 unlock the 'Hard Ass' tier, which features exclusive "surprise and delight rewards," including major items like a paid-for trip to Dallas.
Image Credit: Velvet Taco
What's Driving This Trend
- Tier-based Loyalty Programs
- Create loyalty programs with tiered systems similar to Velvet Taco's 'The Velvet Room' to incentivize repeat customers and increase revenue.
- Guest Engagement Platforms
- Develop guest engagement platforms like Thanx to enhance customer experiences and loyalty.
- Online Ordering Experiences
- Revamp online ordering experiences with unique features to differentiate from competitors and enhance customer satisfaction.
Who This Affects Most
- Restaurant Industry
- Restaurants can implement tier-based loyalty programs and guest engagement platforms to incentivize repeat customers and create a unique online ordering experience like Velvet Taco.
- Hospitality Industry
- Hotels and resorts can create tiered loyalty programs and guest engagement platforms to incentivize guest loyalty and enhance their overall experience.
- Retail Industry
- Retailers can develop tier-based loyalty programs and guest engagement platforms to incentivize repeat customers and create a unique online shopping experience.
