Domino's Australia is further simplifying their ordering process by allowing customers to now request takeout simply using the pizza emoji. The service lets consumers text their order to a specific number and confirm their order using the emoji. The incorporation of a visual texting language speaks to brands incorporating popular culture into their services and products to simplify use for millennial consumers.
As millennials spend most of their time on their smartphones, having services and products that streamline the use of the technology makes it that much more effortless for modern consumers to use. The Domino's Australia services creatively brings together texting and food in a clever way by letting customers order their food simply with an emoji, rather than making a phone call.