The 'Big Mac ATM' Offers a New Way to Order a McDonald's Burger
Laura McQuarrie — January 30, 2017 — Lifestyle
In Boston, McDonald's is testing out a new technology called the 'Big Mac ATM,' which has the potential to change the way customers around the world order a McDonald's burger.
At the touchscreen kiosks, McDonald's customers will be able to purchase a Big Mac, which is cooked on-site and loaded into the heated machine. While McDonald's implemented a similar touchscreen system in 2015, these systems required diners to pick up their orders in person. These new Big Mac ATMs completely eliminate the need to wait in a long line or interact with staff at a fast food restaurant.
This new way to order at McDonald's is in line with a number of other ideas on the automation of food service, including robot-run restaurants, smart menus that make meal recommendations and other low-tech self-serve stations.
At the touchscreen kiosks, McDonald's customers will be able to purchase a Big Mac, which is cooked on-site and loaded into the heated machine. While McDonald's implemented a similar touchscreen system in 2015, these systems required diners to pick up their orders in person. These new Big Mac ATMs completely eliminate the need to wait in a long line or interact with staff at a fast food restaurant.
This new way to order at McDonald's is in line with a number of other ideas on the automation of food service, including robot-run restaurants, smart menus that make meal recommendations and other low-tech self-serve stations.
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