In an effort to attract more customers during bad weather, the Yum Yogurt & Frozen Dessert Bar in Marksville, Louisiana offers discounts on rainy days. When the weather takes a turn for the worst, most people avoid going out to eat. This promotion is designed to attract customers who might otherwise stay in on a rainy day.
The rainy day specials offers by the Yum Yogurt & Frozen Dessert Bar operate on a rotating basis according to the weather. These specials can last for a few days at a time and usually involve a discount of 15 percent off frozen yogurt, fruit smoothies, frozen coffees or other treats. In addition, the shop occasionally offers happy hour discounts for those who purchase frozen yogurt during off hours.
By offering discounts on rainy days, the Yum Yogurt & Frozen Dessert Bar gives consumers an new reason to go out for frozen yogurt when they might otherwise stay in.